NET WORTH: $100 Million

CAREER / PROFESSION: MUSIC BAND

American version of U2

The group shares a close resemblance to the Irish music band, U2. The group consists of four members, Chris Martin, Guy Berryman, Jonny Buckland and Will Champion. Their songs and beats are so productive and innovative that they have fans of all ages from children to adults. Their rhythm makes everyone move with them. With the huge fan following, Coldplay is climbing up the ladder of success at an exponential rate.

Origin

The group was formed in the year 1996 by Chris Martin and Jonny Buckland. Martin also happens to be the lead vocalist while Jonny is the lead guitarist. Both of them formed the group during their college (University College London) tenure. The third member, Guy Berryman joined the group and the group came up with the name Starfish. The group then found its manager, Phil Harvey which happens to be the fifth unofficial member of the troupe. The name “Coldplay” came up in the year 1998.

Troupe Members

1.    Guy Berryman

Guy Berryman, the bassist of Coldplay was the third member to join the band in the year 1996. He has his hands on bass, acoustic guitar, harmonica, backing vocals and mandolin.

2.    Jonny Buckland

The lead guitarist Jonny joined in the year 1996 and has been playing backing vocals and percussion ever since.

3.    Will Champion

The drums are handled by Will Champion who also has mastery in playing backing vocals, piano and rhythm guitar. He joined the group in the year 1996 and has been with them ever since.

4.    Chris Martin

The lead vocalist and the founding member, Chris plays piano, rhythm guitar, keyboards and bongo.

Creations of the troupe

The band throughout their entire career has brought some of the best albums in the rock and pop music history. Their first album Parachutes, soon after the release topped the UK Albums Chart. They then came with the next album A Rush of the Blood to the Head for which they wrote 20 songs which were poles apart from Parachutes. The other famous albums of Coldplay include X & Y, Viva la Vida or Death and All His Friends, Mylo Xyloto and Atlas.

Genre and Style

The band happens to be “limestone rock” instead of hard rock. Martin has a feminist touch in his style and the lyrics always have some hidden deep emotions of love. The meditative style has helped to make them more popular world-wide. The troupe later switched to the dream pop style. They have a heavy resemblance to the groups like U2, Travis, Oasis and Radiohead. Each new song of Coldplay has a new emotion reviving the feelings of people listing to the track. They then moved to art rock with their song Viva la Vida or Death and All His Friends.  The band is also not limited to the conventional drums and guitars, it always bring something new each time, trying new instruments (orchestras, honky-tonk pianos). They also brought in the acoustic style of music with their various genres. One important factor of their world-wide popularity is that they do not adhere to just the “British” style of music. Instead, they are the Global Artists.

Endorsements

Coldplay has many multi-dollar endorsement deals with the top brands like GAP, Diet Coke and Gatorade. They then used their songs (Yellow, Don’t Panic and Trouble) for their brands promotion. Even the iconic Apple Inc. has used the Viva la Vida song for the iTunes Store. The group is indebted to Apple Inc. and has performed several times for them.

Philanthropic Activities

The group leader Chris Martin has a big heart and has performed at various Fundraisers. The group also donates 10% of their earning to charity. They also supported the idea of Meat Free Mondays by Paul McCartney. They also helped in the earthquake relief plan by auctioning the band instruments and donated the sum so collected. They donated £610,000 to the Kids Company for helping the poor and destitute children.

Awards, records and Recognitions

• Coldplay was ranked 14^th Celebrity 100, 20^th in Money, 50^th in TV/Radio, 37^th in Press, 11^th in Social, 41^th in Marketability and 35^th in the Forbes list in 2010.
•  Coldplay received 8 Brit Awards, 7 Grammy Awards, and 5 MTV Video Music Awards.
•  They won the title of Best British Group for three times.
•  They sold about 60 million records world-wide. They were voted to be the 4^th best artists of the 19^th century by the readers of Rolling Stone.

What do the fans say?

• I’ve never been asked to do collaboration. I guess I just don’t give off that come-and-get-me vibe. I wouldn’t be averse to doing one with Coldplay or U2 – anyone who sells 50 million albums.
• I love Coldplay. The lights and the sound quality, they really play their instruments. Sometimes, during the show, they’ll make a mistake and stop. I think they do it intentionally just to show you they’re really playing it live.
• The word we have in Korea for K-Pop is ‘Gaio.’ And I guess it’s a huge umbrella term. Basically it’s like saying Coldplay and Kanye West, or Eminem and Celine Dion, are the same genre.

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